Microcopy makes work easy, interesting, and creative
Microcopy delights customers improves conversion & increases revenue
Microcopy makes everything easy, fast, and smooth. It makes users comfortable with an app and a website. It engages users. Microcopy changes frustrating moments and moments of failure at work into positive, delightful, and reassuring successes. Microcopy creates blissful and the best user experiences.
Evernote Web on Android Browsers and App
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Original
UX copy contains apology and has a call-to-action to download the Evernote app.
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Updated Version # 1
Version 1.0 of the UX copy conveys insufficiency or weakness of Evernote and provides an alternative solution in the form of the Evernote app.
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Updated Version # 2
Version 2.0 of the UX copy conveys everything positively. It promises Evernote Web will be supported soon on Android browsers. It provides freedom to decide whether to use the app to the users.
Evernote Original Message and Improved Microcopy
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Original Message
The title of the UX microcopy does not convey everything positively. It conveys two things: 1) Evernote cannot be used on user's favorite browser, 2) it recommends user to use a different browser, instead of upgrading the browser
Before the button, some portion of the code is shown by mistake to the users. I deleted the code from this replica of the original message. -
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Updated Message Version # 1
The UX microcopy conveys everything clearly. It leaves the decision with the users whether to run Evernote Web on the user's current browser or to upgrade it for the best experience.
Title sets the context and helps in understanding the message instantly.
Original Message and Improved Microcopy
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Original microcopy
The original message says if you leave this page, information may not be saved.
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Updated microcopy
The title of the updated message provides a context and makes it easy to understand the message.
